ThrEe E’s of Social MEdia MarkEting

Social media marketing is (and should be) an imperative part of your business or organization’s marketing strategy. There aren’t many other avenues that enable you to target, speak to, and interact with your desired client or fanbase so affordably! If you’re looking for an easy way to keep your social media marketing content circulating positively, make sure you’re incorporating the THREE E’S:

E D U C A T E / I want them to want to know more. This is pretty self-explanatory, and can be executed in almost every industry! Let folks know more; more about the processes, the history, the team, the services you provide, the tools, the tips and more!

• Your call to action should always point to ways to learn more. Ex. “Click to learn more.” “Ask a question in the comments.” “Take a look at this video explaining more.”

• Platforms that accommodate ‘meatier’ content to help educate: Facebook, TikTok, Pinterest, YouTube, LinkedIn.

E N T E R T A I N / I want them to react to it. We can probably all think of businesses, people, or organizations that we follow PURELY based on the entertainment value. You know them, you look forward to seeing what they’ll come up with next, and (more importantly) you share their content or tell your friends to check them out - right? Do the same! Your social media presence doesn’t have to just consist of website bullet points and deals - make them remember you by adding some entertainment! 🥸

• Call to action will always be some flavor of “like or share or subscribe” if you enjoyed this.

• Platforms that are notorious for entertainment are Facebook, TikTok, X/Twitter/Threads, Instagram, Snapchat.

E N G A G E / I want them to interact with me. This is a brilliant way to perform real-time market research, poll your clients, ask questions, and keep your company or organization visible on people’s feeds! The allusive algorithm may change daily, but one thing that remains pretty consistent and relevant is the importance of interaction with your posts. Sprinkling in ways to engage is a great way to benefit YOURSELF while simultaneously letting the keyboard warriors have some fun!

• Call to action for engagement posts will vary, but will definitely ask them to comment, react, or vote in some way.

• Platforms that are engagement-friendly are YouTube, Facebook, TikTok, X/Twitter/Threads, Instagram.

Remember that Paper Plane offers affordable packages to put these EEE’s on autopilot. Take a look today!