The 1 in 7 Rule

We have seen success in letting your followers and clients have (an OCCASIONAL) glimpse into an area they don't normally see. We have a rule we encourage everyone - not just businesses - to follow: the 1 in 7 rule.

Business Pages: Try occasionally letting your clients and supporters see YOU. Give them a peek behind the curtain at your processes, programs, staff, or personal insights. Doing this once a week if you post daily, or one in seven posts if you post more sparse is a great way to incorporate it.

Personal Pages: If you work for yourself or another company or organization - there is a good chance your target audience is among your friend list! Studies have shown that most consumers are more likely to buy from someone they know personally or can contact directly with questions. Why not OCCASIONALLY remind your friends what it is you do by sharing a business post or snapping a selfie in the office with a reminder of the goods or services you provide.

Try this out and let us know how it shifts your social media presence and ultimately your sales! Like and share if you're giving it a try.